Floral Shop Logo Design

A rustic identity concept for The Farmer's Wife Back N' Bloom, developed through rough mark exploration, layout refinement, and a final muted green color direction.

Rough concepts

Exploring the mark

Type and barn exploration

Barn frame concept

Flower and roof concept

Refinement

Narrowing the system

Wide layout refinement

Refined black and white mark

Compact refinement

Final color

Finished logo

Final color direction